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Explore My Books!
Brand YOU!: Reinvent Yourself, Redefine Your Future
by Hume Johnson, Ph.D.
In a competitive job market, defining your strengths, passions, and talents is vital for career success. "Brand YOU!: Reinvent Yourself, Redefine Your Future" provides a 5-step guide to help you discover your personal brand, create a compelling image, and communicate it effectively. Through engaging discussions and practical exercises, this book empowers you to reimagine your professional identity, position yourself as an expert, and build an authentic and fulfilling career based on your unique skills and talents.
BRAND JAMAICA: Reimagining a National Image + Identity
Edited by Hume Johnson + Kamille Gentles-Peart
Brand Jamaica examines how Jamaica has been branded since gaining independence, focusing on the contrast between its positive global image (driven by music, sports, and tourism) and negative perceptions fueled by internal challenges like crime and poverty. The book analyzes the branding efforts within a postcolonial framework, seeking to understand the gap between Jamaicans' lived experiences and the country's international image, while also critiquing the traditional tourism model. Through diverse perspectives, the authors delve into Jamaican national identity and the forces that have shaped it.
Challenges to Civil Society: Protest + Governance in Jamaica
by Hume Johnson, Ph.D.
This acclaimed book delves into a detailed examination of contemporary protests in Jamaica, highlighting not only the hurdles in establishing a robust civil society but also the need for current academic discourse to address its own inconsistencies on this topic. It's a valuable resource for various fields like political science, international relations, sociology, and media studies, particularly with the growing interest in understanding social movements and resistance cultures globally. Additionally, the book's focus on civil society will be relevant to policymakers, activists, and those working in international development.
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JAMAICA: A Famous, Strong but Damaged Brand
Journal of Place Branding + Public Diplomacy
In the modern global marketplace, a nation's image, brand, and reputation are critical assets. Countries compete for resources like tourism, investment, and talent. However, negative perceptions stemming from internal issues can overshadow a country's positive achievements. Jamaica, while celebrated for its music, sports, and tourism, faces challenges due to economic instability, crime, and human rights concerns. These issues create a complex and conflicting image, impacting investment, tourism, and overall progress. It's imperative for Jamaica to address these concerns and re-imagine its brand in the context of its evolving situation.
Performing Protest in Jamaica: The Mass Media as Stage
International Journal of Media + Cultural Politics
This study examines the close relationship between contemporary protests and the mass media, focusing on how media coverage, particularly television, shapes and is shaped by protest actions in Jamaica. It draws on empirical data and Kellner's work on media spectacle to analyze how protesters utilize spectacle to attract media attention and advance their cause. Additionally, it explores how media portrayal of protests and protesters can influence their actions and strategies.
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