"Future-proof your career."

- DR. HUME

In today's competitive job market, a strong personal brand is no longer just an advantage; it's a necessity. For college students, it's the key to standing out from the crowd, landing your dream job, and setting the stage for long-term career success.


Personal branding helps students uncover what makes them special. A strong personal brand makes college students more visible to potential employers and mentors, makes them more attractive to recruiters and increase your chances of landing interviews.


Your personal brand is your most valuable asset. Let us guide you through the process of building a powerful brand that will open doors and pave the way for a fulfilling career.

The College Edition

We're like career superheroes for college students! We help you unleash your inner awesome, show it off to the world, and land your dream job!


Personal Branding 360: Beyond the GPA

College is about more than just grades and resumes. It's about discovering who you are and what you bring to the table. We help your students uncover those unique skills, passions, and experiences that make them stand out, build their professional toolkit, and use their skills to make a real impact. We will also help them connect the dots between their talents and the career they're dreaming of.

Empowerment Speaking Tour

Ready to unlock your students' full potential? Dr. Hume, a noted personal branding expert, will empower your students to build a powerful brand that sets them apart in today's competitive landscape. Dr. Hume's insightful presentations and dynamic workshops will guide your students through the essential steps of creating an authentic and impactful personal brand. 

Job Interview Preparedness + Simulation

Nervous about upcoming job interviews? Our interview simulations give your students the confidence and skills you need to impress potential employers. They'll clarify their personal brand, get personalized feedback from experienced professionals and practice answering tough questions in a realistic setting.

What Students Are Saying

Courses I Teach: Personal Branding, Public Speaking, Communication in Organizations, Communicating in Crisis, and Media Studies.

Professor Hume Johnson, you could make me nervous but in the best way possible. Your class was one of the most interesting in my life, and your teaching style made it easy to remember the information. Making us do group work was effective and prepares us for our jobs in the future. You were a good mix of being light and funny but also vocal when we could improve. I learned a lot.

Kate

Introduction to the Mass Media

Professor Hume Johnson has been my best professor at RWU. She made public speaking interesting to learn. She created a positive atmosphere; the class was a tight knit community. She pushed me out of my comfort zone and I rose to the challenge. Everyone should take at least one class with Dr. Johnson during their time at RWU.

Aidan

Introduction to Public Speaking

Your courses taught me how to prepare and execute effective speeches, create an appealing presentation, and to define my personal brand. Enrolling in your Introduction to Mass Media helped me outgrow my shyness! I enjoyed finishing my college career taking your Communicating in Crisis course and found the curriculum incredibly helpful and important.

Sarah

Communicating in Crisis + Introduction to Mass Media

JOB INTERVIEW COACHING + SIMULATION

JOB INTERVIEW COACHING + SIMULATION


Unlock Your Confidence + Land the Job You Deserve

The job search is more than just about your credentials, skills, experience—it's a high-stakes game where employers seek not only competence but also gauge your presence, influence, and ability to effectively communicate your value.


Our one-on-one interview coaching is tailored for mid-career professionals, senior leaders seeking new challenges, individuals transitioning to a new industry or role, or anyone looking to refresh their interview skills and build confidence.


Our expert coaches will help you define your personal brand and unique value, strategically align your expertise with the role you're targeting, and guide you through a realistic, high-impact interview simulation. You’ll practice articulating your strengths, receive personalized feedback, and refine your approach to ensure you stand out and make a lasting impression.

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Hannah Kaplan

Social Media Analytics Specialist

"I had my interview today, and I can’t thank you enough! Your advice about outlining specific examples rocked, and truly transformed my preparation. It gave me the confidence to clearly articulate my experiences and showcase my strengths. I felt more empowered, organized and in control, which made all the difference in how I presented myself. Thank you for your guidance!"

Lorene Francis

Educator

"Dr. Johnson, I had to share my joy with you. Remember I told you that I've never been successful in an interview in my current position, as I would get nervous sweaty palms and stutter a lot. So, I went to two interviews and I was successful at both. It is now up to me to choose the one I want to work for. Just wanted to say a big thank you for helping me discover myself, re-brand my image and convey my value."

Own Your Future!

Personal Branding 360 Workshop

Calling all college students ready to rock their careers! 💥

This isn't your average lecture – it's a high-energy, interactive experience designed to ignite your self-belief and equip you with the tools to own your future:

  • Discover your unique strengths, passions, and experiences.
  • Learn to package and present your value in a way that makes you irresistible to employers.
  • See your skills as currency and learn to leverage them to open doors, create opportunities, and negotiate your worth.
  • Gain the confidence and clarity to pursue your dream career path.
  • Learn how to network like a pro, ace interviews, and navigate the professional world with ease.
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Unleash Your Inner Awesome!: Empowerment Speaking Tour

Calling all college students ready to rock their careers!

This isn't your average lecture – it's a high-energy, interactive experience designed to ignite your self-belief and equip you with the tools to own your future.

What you'll gain:

  • Unlock Your Personal Brand: Discover your unique strengths, passions, and experiences. Learn to package and present your value in a way that makes you irresistible to employers.
  • See Your Skills as Currency: Your talents aren't just hobbies; they're valuable assets! Learn to leverage your skills to open doors, create opportunities, and negotiate your worth.
  • Achieve Career Success: Gain the confidence and clarity to pursue your dream career path. Learn how to network like a pro, ace interviews, and navigate the professional world with ease.


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Job Interview Simulation

Ace your Interviews, land your dream job. Our Job Interview Simulation isn't just another practice session – it's your key to unlocking interview success. Tried and tested by countless college students, our program gives you the confidence and skills to shine in any interview.

  • Define your personal brand
  • Tackle tough questions
  • Get personalized feedback,
  • Learn the insider tips that set you apart.

Don't leave your future to chance – invest in yourself and make a lasting impression on employers.

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Unlock Your Brand With Brand YOU!

Ready to unleash your inner awesome and snag that dream job?

Who are you and what value do you bring to the table? This popular personal branding guide by Dr. Hume Johnson is your blueprint to building a winning personal brand. Adopted into the MBA program at Clayton State and Minnesota State Universities, Brand YOU!  asks 33 crucial questions to help you define the variables that shape your personal brand, and unique value, and practical tools to plan or reimagine your career and achieve your career goals.

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MINT YOUR CURRENCY. ASSERT YOUR AUTHORITY. CLAIM SOVEREIGNTY

Let’s explore the work ahead - together.

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