MEDIA TRAINING
Media Relations Training
Build successful relations with the media
Media Relations is about the relationship that organizations and public figures develop with journalists. Over the last 10 years, Dr. Hume Johnson has been helping public figures and professionals prepare for their inevitable contact with the media.
In this program, we will help you understand the media landscape, how to develop strategic relationships with local journalists, a strategy for getting your messages out, how to provide journalists with the contacts and context they need, and how to prepare yourself to perform effectively as a spokesperson on the media.
At the end of working together, you will learn how to:
- Generate and drive positive publicity about yourself or organization.
- Devise strategy and create plans for optimizing media coverage and publicity for yourself or organization.
- Evaluate news cycles and trends in the media, including understanding ‘newsworthy’ stories.
- Write media documents such as press releases, media advisories and pitch letters.
- Represent yourself in the media -microphone techniques, handling media interviews; interview dos and don’ts.