COURSE

PERSONAL BRANDING BOOTCAMP

In 5 simple steps, define your personal brand and leverage it to skyrocket your career.


Self-guided course to cultivate your personal brand

In the Personal Branding Bootcamp, Dr. Hume Johnson walks you through the five key steps to help you define the key variables to creating a compelling personal brand. Empowered with these tools, you will be able to communicate your brand offline and online with confidence, clarity and credibility.

 Outcomes you will achieve


Define

You learn how to define your unique value and learn how to differentiate yourself from the competition.


Position

You learn to position as the go-to expert in your niche by standing on your knowledge, expertise, and experience.



Leverage

You learn how to leverage your knowledge and genius to deliver value to selected publics and offer results.


Communicate

You will learn strategies, techniques, and tactics to connect with your public and communicate your value via content creation and compelling storytelling.

Course Curriculum

  • What is personal branding?

    This lecture is designed to introduce you to the concept personal branding and new ways of thinking about or reimagining your personal brand

  • Creating a compelling persona

    This lecture is designed to help you get started on the process of defining your personal brand. It starts with an insight into how to create a compelling personal brand, anchored on your soft skills. 

  • Defining your core values

    This lecture helps you to recenter your core values and see as fundamental to your personal brand. The questions that follow this lecture are designed to help you define your values and how to incorporate them into the work that you do. 

  • Finding your superpower + unique values
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  • I know my personal brand: Now What?
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