This year marks my 15th year as a #universityprofessor. Two years at James Cook University in Australia, and the past 13 years at Roger Williams University in the United States.
I have taught a variety of courses, including media studies, broadcast journalism, public relations, media relations, crisis communication, communication in organizations, and public speaking.
However, my most seminal work has been teaching and #coaching people on #personalbranding.
Why? Many professionals mistake their #personalbrand for their job title or simply having a #socialmedia presence.
Or worse, they pursue #highereducation without a clear understanding of why they are doing it or what they plan to do with the degree.
As a result, they often end up in #jobs that are outside of their talents, goals, passions, or interests.
We need to start seeing an awareness and understanding of WHO YOU ARE and the UNIQUE VALUE you can deliver to an #employer or client or customer as the most important variable in your #education.
Then, seek qualifications that will help you bolster that.
In other words, your #personalbrand is not what you do, it's who you are.
It's the unique combination of your skills, experiences, and values that make you stand out from the crowd.
When you understand your personal brand, you can use it to attract the right opportunities and the right roles in the right industries, and achieve your goals.
I believe that #personalbranding is one of the most important #skills you can learn in today's competitive #jobmarket.
If you want to stand out as a trusted expert, and #leader in your niche, I encourage you to learn more about personal branding with my online course, OWN YOUR VALUE™: A Personal Branding Masterclass.
For details, see LINK IN BIO
#careercoach #leadershipcoach #professor #traininganddevelopment #trainingcourse #professionaldevelopment #branding #brandeducator #brandeducation #socialmediamarketing #marketing #marketingstrategy #brandstrategy #selfdiscovery #careertips
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